Broadcast ads are historic. The best have shaped the ethos of culture, and the worst….well you don’t remember them. Let’s be honest, most broadcast ads get ignored. How do you engage when viewers are checked out? Our solution: take advantage of the medium. TV ads are short, interruptive, and required. Give an audience a dose of unexpected. Make them laugh, make them feel. Let’s make ads that meet people where they are.

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Dejesus Testimony for A New Generation

Ruperto and Ivelis Dejesus spoke with me in September 2016 about their experiences with A New Generation for an October fundraiser. This is their story. You can find A New Generation online at Gear: C100 Mark II and 5D Mark III Magic Lantern RAW; Canon 24-70L II, 70-200L II…

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